{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Been Driven by Shortage

While a lot of luxury brands drive exposure through social networks advertising and marketing, celebrity collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't altered much in years; it does not have TikTok, and does not offer

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